PPC
Get found by customers…
wherever they are in their journey.
PPC, or Pay-Per-Click advertising across Google and Bing is a very effective way to reach customers at whatever stage of the purchasing journey they are at.
By compiling and deploying a comprehensive strategy that includes multiple keywords (searches) that customers are using to PPC Agency Cover Image we can make your ads appear in front of future customers who are still at the research stage, right through to people ready to purchase or commit there and then.
We go above and beyond...
investing time up front
Our refreshing approach involves hours and hours of research into your sector and the search terms your customers are using along with mapping out the structure of your PPC campaign to accurately reflect their intent.
Consultation
YOUR OBJECTIVES
- We will talk through the key objectives you are looking to achieve and discuss who your ideal customer is
Research
KEYWORDS & INTENT
- Folloing the consultation we will conduct granular keyword research and consider the most effective structure for your Google and/or Bing Ads campaign.
Research
KEYWORDS & INTENT
- Folloing the consultation we will conduct granular keyword research and consider the most effective structure for your Google and/or Bing Ads campaign.
Campaign Construct
THE PLAN
- Before any PPC is launched we will provide you with a detailed campaign construct, detailing the search keywords we are going to include, the ad groups, landing pages and the overall campaign structure we suggest to maximise your return on ivnestment. This is fully discussed and agreed before anything goes live.
Construct review
REVIEW, AMEND, SIGN OFF
- Following a review of the campaign construct, we will amend if required or at this stage the initial plan is ready to go
Launch
GO-LIVE
- We will then build your Google Ads campaign and replicate on Bing Ads if agreed/relevant for your business.
Launch
GO-LIVE
- We will then build your Google Ads campaign and replicate on Bing Ads if agreed/relevant for your business
Optimisation
REPORTING & OPTIMISATION
- Once live we will build a custom online dashboard where you can access your response 24/7. As your PPC agency partner we will continually improve and optimse your campaign increasing your reach, response and return - whilst sharing valuable insights and data about your customers which can feed into content, SEO or offline strategies. Contact us to discuss your requirements.
Visit Media PPC agency.
Honest. Ethical. Transparent. Effective
Google Ads
How is it set up?
Although Google and Bing Ads are very effective for awareness and response, they can be extremely time consuming to manage effectively and to prevent wasting money – this is why using a PPC or Google Ads management company works out more beneficial overall.
Google and Bing Ads are set up in a hierarchical structure, with campaigns sat at the top which include numerous ad groups. Each campaign should have a different core objective, and within each ad group you have ‘bunches’ of different advert copy and the list of keywords you want those ads to appear for.
For example, you may have a ‘sales’ campaign, with an ad group for each of your core product ranges. Within each ad group you would only include keywords relevant for that product, and each ad copy in that ad group would be specifically worded about that item.
Reviewing the terms that are triggering your ads to appear, optimising the ad copy and testing different landing pages to increase conversion all forms part of the optimisation work we complete – not forgetting the vast amount of research required to effectively create the right structure to begin with! Read more about Google Ads set up in our article.
YouTube & Google Shopping campaigns are also run through the Google Ads platform, however they have different set up criteria we can advise you on too.